Media Relations Coordinator

Media Relations Coordinator
Council on the Environment, Inc. dba GrownNYC — New York, NY

GrownNYC seeks Media Relations Coordinator (New York, NY). Develop and execute digital and social media communication plans designed to influence public opinion and promote GrownNYCs organization, programs, and services. Receive and review internal directives and informational materials to help ensure digital media communications are always informed by and representative of Grown NYCs current organizational objectives, policies, and goals. Create custom communications and content for publication through digital channels. Oversee and manage the Companys online presence while maintaining its continuity across digital media platforms and ensuring rollout is according to schedule and drives engagement and brand awareness. Track, monitor, and review campaign performance based on data and analytics pertaining to Return on Investment (ROI) and other Key Performance Indicators (KPI). Develop, implement, and share within the Company search engine optimization and search engine marketing best practices that drive audience engagement. Conduct market research and audience segmentation to increase digital user base, increase brand awareness, and stay up to date on social media trends and practices. Conduct robust community engagement and social listening. Requires a masters degree in media management, public relations or related field of study and 6 months of experience as social media coordinator or related occupation. Experience is required and must include: knowledge of media relations and public relations communication practices, ability to develop and distribute media and digital content across social media platforms, ability to monitor and analyze digital and social media performance using analytics tools (e.g. Google Analytics or equivalent), proficiency with digital content creation tools (e.g. Adobe Photoshop, Canva, or equivalent.). Salary: $75,254 per year. Please apply using the link at grownyc.org/careers.